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http://dspace1.univ-tlemcen.dz/handle/112/21122| Titre: | التقنيات المستعملة في ترجمة الشعار التسويقي– منتجات التجميل أنموذجا |
| Auteur(s): | جلولي, وفاء |
| Mots-clés: | Advertisingtranslation, marketing, advertising slogans globalcompanies, advertising message |
| Date de publication: | 18-déc-2023 |
| Editeur: | University of Tlemcen |
| Résumé: | Advertising translation aims to marketproducts on both a global and local scale, with the goal of attracting a largernumber of customersregardless of theirlanguages and achieving the purchasingprocesswhilepreserving the essence of the advertising message and generatingprofits.Similarly, translators of advertising slogans seek to achieve the effectiveness of the advertising message despite cultural and linguisticdifficulties and obstacles. They face the challenge of adapting the advertising message according to the language and culture of the receiving audience. |
| URI/URL: | http://dspace1.univ-tlemcen.dz/handle/112/21122 |
| Collection(s) : | Master en Traduction |
Fichier(s) constituant ce document :
| Fichier | Description | Taille | Format | |
|---|---|---|---|---|
| التقنيات_المستعملة_في_ترجمة_الشعار_التسويقي_منتجات_التجميل_أنموذجا.pdf | 2,5 MB | Adobe PDF | Voir/Ouvrir |
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