The Effect of Viral Videos on Lexical Diffusions among EFL University Youth Case of EFL Students at the University of Abou Bekr Belkaid Tlemcen

Abstract

In the ever-changing language dynamics of the twenty-first century that are contributing in strengthening communication between different social groups, creative and practical communication methods became a must to develop a clear understanding of different aspects in different contexts. In addition, the so-called Trends in today’s virtual world that are spread via social media in different forms, are a valid and quite peculiar modern method of code communication, especially viral short video. The present research suggests the effect of Viral Videos on lexical diffusions among EFL university youth. This research work is divided into two chapters for the purpose of measuring the validity of the research hypotheses. The researchers selected a sample of 100 EFL students from the department of English at the university of Abu Bekr Belkaid, Tlemcen, where they adopted both qualitative and quantitative methods relying on the questionnaire and the grid of observation as primary data collection tools during April and May, 2023. The research findings revealed that the majority of the informants were affected by the viral videos’ phenomenon, for their favourable characteristics such as: the free easy access, simplicity, short duration, high speed of information transmission, and their role in enhancing communication and learning among youth.